Everything you need to know about GMC Checker and Google Merchant Center compliance.
GMC Checker is a free tool that scans your Shopify store and checks it against Google Merchant Center (GMC) compliance requirements. It crawls your products, collections, pages, and policies, then runs 30+ automated checks to identify issues that could cause your store to be rejected by Google Shopping.
We check for all the key Google Merchant Center requirements, including:
Refund, shipping, and privacy policy pages
Physical business address on your store
Contact information (email, phone)
SSL certificate (HTTPS)
Product data quality (titles, descriptions, images, prices)
Broken links across your store
Payment methods disclosure
Shipping cost and transit time information
Domain age and trust signals
Yes, 100% free. No signup, no credit card, no hidden fees. You can scan as many stores as you want and download PDF reports at no cost.
A typical scan takes about 30 seconds. Larger stores with hundreds of products may take slightly longer. You'll see real-time progress updates during the scan.
Google Merchant Center (GMC) is a platform where online retailers upload their product data to make it available for Google Shopping ads, free product listings, and other Google services. To list products, your store must meet certain compliance requirements — that's what GMC Checker helps you verify.
Common reasons include: missing or incomplete return/refund policy, no physical business address, no contact information, broken links, mismatched prices between your store and product feed, missing shipping information, or a domain that's too new. Run a scan with GMC Checker to identify the specific issues on your store.
Yes. GMC Checker works with any publicly accessible Shopify store, whether on a custom domain or yourstore.myshopify.com. It uses Shopify's public APIs and standard page crawling — no app installation needed.
Yes. After a scan completes, you can download a detailed PDF report that includes your compliance score, all check results, store intelligence data, and identified issues with recommended actions.
We recommend scanning after any significant changes to your store — like updating policies, adding/removing products, changing your theme, or before submitting to Google Merchant Center. Regular scans help catch issues before Google does.
Scan results are temporarily stored to generate your PDF report. We don't collect personal information, and scan data is automatically cleaned up. Your store URL and results are not shared with anyone.